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Wednesday
27May

Collaboration and Climate Change

I applaud the City of Portland and Multnomah County on the recent and aggressive update of the 2009 Climate Action Plan.  An audacious goal of 80% carbon reduction (below 1990 levels) by 2050 frames a series of near-term and long-term actions required to get us there.  O.K., that’s good – green jobs, clean energy, walkable/bikable cities: check.  Land and transport, green building, energy efficiency, waste reduction: got it.

Moreover, the report says, “the broad-scale coordination and planning required to achieve the 80-percent carbon reduction goal will demand that governments, businesses, civic organizations and residents collaborate extensively and take the lead in their own activities.”  

But, here’s the thing – look closely at the makeup of the steering committee, and you’ll notice
a near complete lack of business representation.  WHY? 

If you believe that the winds have shifted and there is renewed engagement in Climate Change on a national level – or ‘seismic change,’ according to today’s NY Times, then lack of interest isn't the problem.  

And yet, the 2009 Oregon legislature has yet to pass a single piece of significant carbon legislation - overshadowed as they are by the $4 billion budget gap – forcing policies like cap & trade, the BETC and other energy efficiency incentives to take a back seat while Salem tries to figure out how to wrestle with a 12% unemployment rate. 

This, despite the excellent grassroots work of Climate Solutions in rallying business support in support of said legislation.

But, I digress.  The point is, if you’re going to set up a framework for true collaboration – which the City assures me is the intent of the Climate Action Plan – then you need to secure involvement from start-to-finish.  The City and County are looking at all ways large and small that they can impact our collective carbon footprint and ensure a vibrant, prosperous region.  But, their efforts will only get us so far.  Business leaders must be involved to inform, participate and, well – LEAD. 

We’re all feeling the impact of the economic downturn – but now is not the time to shun innovation and investment.  Now is the time to think about the long-term horizon and plan for success.

Which is why I’m encouraging business colleagues to join me at the June 15 Town Hall for the City/County Climate Action Plan.  They want feedback and input – let’s give it to them – loudly and soundly.

 

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Wednesday
13May

Monterey Bay Aquarium Lives, Breathes a Better Bottom Line

Photo by Erin Greeson at "The Secret Lives of Sea Horses" Exhibit

During a recent trip to California, I paid a visit to the world-renowned Monterey Bay Aquarium. No volume of rave reviews could have prepared me for the discoveries that ensued. Surrounded by schools of sea life and fascinated children, I was immersed in an ultra-sensory experience that left me thinking, talking, and Tweeting for days to come. In addition to education and enjoyment, it occurred to me that the aquarium offered a living, breathing example of what is possible when a vision for a better bottom line is realized in remarkable form.

The aquarium's close attention to sustainability is evident in its every aspect: physical space, operational programs and resonant messaging. The spacious modern building was shaped from a retired bay front cannery; reminders of its historic and industrial significance occur throughout. Adjacent ocean water is cycled into massive exhibit tanks. Conservation research projects strive to identify and improve conditions for threatened species, from sea otters to sea horses. The aquarium's Center for the Future of the Oceans inspires community and government action for ocean conservation.  

In addition to these vital efforts, the Monterey Bay Aquarium offers an outstanding example of continuous improvement, a fundamental aspect of best practices for sustainability. One popular aquarium initiative - Seafood Watch - offers a strong case study in this regard. To raise awareness about threatened species - and to drive lasting consumer behavior change - the aquarium distributes convenient wallet-sized guides that educate visitors about sea-friendly food choices. The pocket guides are also available online as printable downloads. Recently, the deep-green program effectively one-upped itself by expanding program reach through new media.  A customized iPhone app offers a fun, paper-free way to quickly access Seafood Watch information. In addition to driving responsible personal choices about seafood consumption, the iPhone app can be embraced as a valuable tool for professionals who champion a better bottom line. Imagine using and sharing the application during business luncheons, conference meals and networking events. Get started immediately: download the iPhone app here.

My experience at the Monterey Bay Aquarium evoked diverse layers of inspiration. As I delved deep into the science of the sea - passing through cavernous galleries of undulating plants and wildlife - my background as an art scholar and curator seemed to surface. The eloquence of black-lighted jellyfish reminded me of Kandinsky; schools of silver anchovies resembled the reflective surface of stainless steel sculpture. 

A truly sustainable culture requires deep commitment not only to environmentalism, but also to cultural depth, human enrichment and inspiration, all of which are necessary to fuel creativity and innovation required to resolve today's global challenges. The Monterey Bay Aquarium rolls art, science, social responsibility and surprise into unforgettable impressions, yielding a community of fans and conscious consumers that extends around the world.

Visit Monterey Bay Aquarium for an experience of your own. Support and sustain this excellent resource, whether through dialogue, membership or the gift of a donation.

 

Monday
04May

Food is Essential: Keep it Local

During a recession, it makes sense that people re-evaluate and clarify the line between wants and needs. In reality, the only needs we as humans face for survival are food, shelter and water. During this evaluation, the sources of these three necessities may surface. In the United States, over 90% of tap water is safe to drink which makes it fairly easy to find a clean source of water. Regarding shelter, we live within our means and do what we can to not overheat in the summer and freeze in the winter. That leaves food. As stated in a recent article by MarketShift Strategies principals, ‘To our kids, water comes from the tap, electricity comes from the switch on the wall, gasoline from the pump.’ To take that analogy one-step further, food comes from the refrigerator.

So just as we know that gasoline, for instance, does not come from the pump, but rather from ½ way around the world, we should consider where our food is sourced. After all, food is one of those three primary needs. But it seems that even here in the fruitful Pacific Northwest, so much of the food available to us is from Mexico, Chile, Canada, or California. The more thought put into this, the more ludicrous it seems. Why are we shipping in one of our essential needs from across and outside the US, sometimes over 1,000's of miles, to a place that is fully capable of growing food? Why do we rely so much on the international community for this need, rather than our regional neighbors?

I recently went on a local farm tour at Cascade Pacific, just a short drive southeast from Portland, Oregon. This family farm has become very successful and is the source of 24 fresh, sustainable and organic vegetables. A problem they face is that not all grocery stores are willing to work with with local farmers because of the convenience and discount of buying in bulk from out of state and country vendors.

It may be more 'cost effective' for grocers and consumers, but I argue that we have a responsibility to consider the larger picture. This phenomenon of paying less to ship produce in from Chile is costing us climate change, economic distress, and health problems. Consider the benefits of local food: purchasing from local growers keeps your money in the community, going back to your schools, your infrastructure, your neighbors. Using local farms requires a whole lot less carbon emissions and road maintenance. Additionally, local foods are less likely to be genetically-modified and are harvested ripe, retaining their nutrients and flavor.

So, now that you're ready to start purchasing locally, where do you go? It's actually easier than you may realize. Local farmers sell to Fred Meyers, Zupans, and New Seasons, among other common grocery stores. If you can't find what you're looking for, talk to the produce manager at your neighborhood store. Farmer's market or produce stands can also be easily visited and are great way to get out into your community. Another option is joining a local CSA. Furthermore, think about planting a backyard garden this year. If you have kids, this is a great family project and will serve as a strong reminder that food comes from the ground and from nature, not just from the refrigerator.

 

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Tuesday
21Apr

Reset Your Zero

Today is Earth Day -and despite some people declaring every day is earth day, I thought I’d explore a more common psyche when it comes to sustainability. Below is a comment stream captured from my network on facebook. Not only does it demonstrate how hard-wired we are to convenience, but how ‘going green’ has spent even our loose change in patience, believability and affordability. 


Most poignant for me is the remark that going green means having access to the right truck. Perhaps we take the role of consumerism too seriously. After all, we’ve never stood in line for a sack of potatoes (Russia) or have had our entire city devastated by war (Berlin, Bahgdad) or have had to walk miles for clean drinking water (Africa), or wear surgical masks to protect our lungs (Beijing) or watched our kids starve to death (again, Africa). We don’t understand deprivation and destruction; we only understand demand. Hence our capacity for change is actually very short lived if it does not meet our definition of comfort or speed.

And just so I don’t leave any stone unturned, the cost factor is something that needs to be addressed. Take organic food, for example. It is more expensive than your commercially farmed variety -but so is cancer stemming from chemical absorption from our tainted food. Hybrid trucks may not be “like a rock” Chevy’s of yore, but energy independence is a hell of lot more sturdier. 

So today, I challenge all of you to reset your zero. Redefine your green baseline from the perspective of a more systems viewpoint, not from your consumer demand. Know that policy, innovation, investment, R&D, partnerships, regulation, tax incentives as well as a host of other elements play a huge role in creating a green economy. In other words, you may choose to buy a fuel-efficient car, but raising the fuel efficiency standards for the entire industry is what creates significant change.

Take the time to consider what’s involved in incubating and nurturing a new economy driven by a steady-state relationship between our lifestyles and the environment. We're at an economic juncture where it is easy to redefine our consumer norms. Reset your zero because at the end of the day, its no longer about consumer power, its about behavior change that accelerates transformation.  

 

 

Wednesday
08Apr

Need is the Grandmother of Invention

Meet Nancy Spencer:  Grandmother, Piano Teacher, Community and Church Activist - and now, SOCIAL ENTREPRENEUR.  When not engaging students in staccatos, diminuendos and opening chords of Blackbird, Nancy sorts, stitches and transforms brightly colored fabric into rows of reusable cloth shopping bags.  

The color pockets are more than just an environmental statement and passionate past-time for Nancy.  They will ultimately subsidize food, clothing and education for desperately impoverished women and children in Haiti.  

About four years ago, Nancy and her husband become intimately familiar and involved with the Haiti Foundation of Hope. The organization's mission is to help local villagers establish priorities for improving their lives:  in particular, monitoring the health of mothers and children, providing clean water. 

Philanthropy is a family affair for the Spencers.  Doctor Son-In-Law Steve became a board member of the Foundation, and when he visits Haiti, he works with medical clinic staff and local leaders to improve conditions on the ground. 

Meanwhile, daughter Beth operates a Fair Trade online business, BAMBOOTIQUE, selling hand-crafted items by women in developing nations.  Her online trade idea began while working in various countries with NW Medical Teams.  When she mentioned plans for an April Trunk Show to her mom, the seed of an idea began to grow.

An avid quilter, Nancy has accumulated yards of fabric, and recently discovered a pattern for cloth roll-up shopping bags at a quilt shop in Chicago.  So, she thought, "Why not use some of the excess quilting fabric and make the bags, sell them at a reasonable rate and give all proceeds to the Haiti Foundation?"  The $12 per-bag price tag covers Nancy's fabric cost.  More importantly, according to the Haiti Foundation, that's roughly the monthly requirement for food, uniform and books for a primary school child in Haiti.   

For Nancy, it's a win-win-win.  She gets the joy of creating, the money helps the people of Haiti, and the bags will be used over and over, reducing the use of plastic bags.  Early indications show great promise for sales - she's already out of stock with requests from her piano student's parents.  This could point toward a price increase, so supply can keep up with demand!

When asked whether she'd consider a skills transfer to allow Haitian women to become entrepreneurs, Nancy pointed to the grim reality of electricity and sewing machine supply constraints in that country - making production difficult.  But, not to be deterred, it's an idea she's chewing on.  

Her optimism is as bright and cheery as the multi-colored bags she carefully displays across her living room.  

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