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Wednesday
03Dec

Marketing in a Down Economy

Have you been wondering how the field of marketing is changing in a down economy? Here are some thoughts:

1. Marketing firms are trading in some of their longer-term client relationships for more project-based contracting.

Atlanta Business Chronicle article PR, marketing firms offering low-cost services discusses how firms are adapting by "offering new abbreviated and lower-cost services to help keep themselves and their clients afloat" in a time of tightened budgets.

2. People are turning to online & social media marketing as they realize it's measurable, targetable, and can deliver serious ROI when executed well.

Watch Gary Vaynerchuk's 5 minute video You Down with ROI?...to hear about how "traditional media advertising is incredibly expensive and doesn’t provide nearly the rate of return you can derive from intelligent web-based marketing campaigns in 2008 and beyond." (I don't think Gary curses in this one, but be forewarned).

 

 

Click to read more ...


Wednesday
19Nov

Sharing through Social Marketing Equates to Real Results

Ramping up my Facebook page the other day, I joined the Group called 'Feed a Child with just one Click!' This group had links to sites with similar global sustainability goals. Included in the list was a site I’d seen a while back, FreeRice.com.


This site is a simple gaming application that gives rice to the hungry in third world countries through donations. Donations are made per click, and the 'game' is to match a word with its synonym by clicking on the correct answer. The widget allows users to play a variety of subjects, including English, foreign language, math, chemistry, and geography.

According to the site, FreeRice has two goals:

1. Provide education to everyone for free.
2. Help end world hunger by providing rice to hungry people for free.

FreeRice.com is a brilliant example of social marketing. It reaches out through social media

Click to read more ...


Thursday
13Nov

Letter to a Judge

I got some perspective on what I like to call “our collective adolescence” through a letter my daughter wrote a judge, asking for leniency toward her first traffic ticket. It is funny, youthful and full of good intentions but obvious of her emerging adulthood.

Her letter served to remind me of our own pioneering experience;  that all of us are 16 again. We’re driving a stick for the first time. Jerking forward and lurching back, bucking then stalling; moving haltingly toward a new model of being. And like learning a stick, there’s a lot to think about simultaneously. As a society, were being called upon to reframe our use of energy, water, food, transportation and ways of thinking. It’s daunting and we’re prone to set backs, like stalling out or burning the clutch.

As we cultivate a way to navigate the world, have tolerance for our 16 year old state of being.   Like my daughter's first letter to a judge, our innocence is poignant. We are the emerging better half of lives soon to be judged reckless by future generations. We’re the 16 year olds working our first jobs, but showing up in a dirty uniform.  We mean well, but we don’t yet have it all together.

And like my teenage daughter, the road of maturation serves a great purpose in actually getting us to where we need to be. If we were to write a letter to the judge, it would be just as youthful and full of good intentions, but obvious of our emerging new-era adulthood. 


Wednesday
05Nov

Tell President Elect Barack Obama How to Change the World

Standing in line for coffee this morning, a European traveler entered the coffee shop, proudly announcing his intent to become an American citizen – reacting, of course, to the results of last night’s presidential election. I can only imagine this is a small glimpse inside the expected ripple effect coming out of the new face of U.S. leadership.  

Photo: CNN.com

It’s difficult to refrain from using epic language to characterize the culmination of the longest political contest in American history. Transformational, game-changing, historic – on so many levels. Whether you’re talking about emphatic calls for change, expanded demographic participation, heightened level of engagement and involvement in our political process.

The experience is frankly overwhelming. President-elect Barack Hussein Obama (yes, I really enjoy writing that) is my generation’s Lincoln, FDR, o.k. Reagan – a transformational, visionary and hopeful leader taking us into new frontier.

Clearly I’m one of millions of voices talking about this today, and I encourage everyone to get involved in the conversation – help inform President Elect Barack Obama’s first 100 days.

Leave your comments here, or for more inspiration and ideas visit NoImpactMan.com.


Wednesday
29Oct

To Twitter or Not to Twitter

Updated on Thursday, November 20, 2008 at 01:34PM by Registered CommenterGreen Fish

I have had this discussion with business people several times: I hear, "People have been telling me I should Twitter, but I am not sure if (and why) I should."

It seems that the idea of one more inbox-like application to maintain is a frightening thought to a business person these days - as well as the thought of spending time on an activity for which 'ROI' can be difficult to conceptualize.  This particularly holds true for someone who has never tried using social media for business-gain.    

For those who are curious about the possible value lurking somewhere out in the Twitterverse, here are some thoughts on ways you can utilize Twitter

Click to read more ...