The Bloghttp://blog.marketshiftstrategies.com/blog/en-US2008-12-05T01:29:06ZSquarespace Site Server v5.0.0 (http://www.squarespace.com/)Marketing in a Down Economyhttp://blog.marketshiftstrategies.com/blog/2008/12/4/marketing-in-a-down-economy.htmlbrittsims2008-12-04T05:26:28ZHave you been wondering how the field of marketing is changing in a down economy? Here are some thoughts:

1. Marketing firms are trading in some of their longer-term client relationships for more project-based contracting.

Atlanta Business Chronicle article PR, marketing firms offering low-cost services discusses how firms are adapting by "offering new abbreviated and lower-cost services to help keep themselves and their clients afloat" in a time of tightened budgets.

2. People are turning to online & social media marketing as they realize it's measurable, targetable, and can deliver serious ROI when executed well.

Watch Gary Vaynerchuk's 5 minute video You Down with ROI?...to hear about how "traditional media advertising is incredibly expensive and doesn’t provide nearly the rate of return you can derive from intelligent web-based marketing campaigns in 2008 and beyond." (I don't think Gary curses in this one, but be forewarned).

]]>Sharing through Social Marketing Equates to Real Resultshttp://blog.marketshiftstrategies.com/blog/2008/11/19/sharing-through-social-marketing-equates-to-real-results.htmlvanessa2008-11-19T18:03:11ZSocial Media sustainability creative campaignsRamping up my Facebook page the other day, I joined the Group called 'Feed a Child with just one Click!' This group had links to sites with similar global sustainability goals. Included in the list was a site I’d seen a while back, FreeRice.com.